08 / UX Research

UX Flow Research @ EduFunder

EduFunder is a platform connecting students with scholarships and micro-grants. I ran a structured UX research engagement to identify where and why users were dropping off during the grant application flow.

Company

EduFunder

Role

Marketing Assistant

Year

Jul 2021 – Feb 2022

The Problem

Application completion rates were under 40%. The team had analytics showing where users dropped off but no qualitative data explaining why — leaving product decisions to guesswork.

02 / Solution

The Build

Designed and executed a mixed-methods research study: moderated usability sessions with 12 student participants, think-aloud protocol during task completion, and a post-session survey. Synthesized findings into a prioritized friction map with severity ratings and annotated session recordings.

03 / Outcome

The Result

Identified 3 critical friction points responsible for the majority of drop-offs. Recommended copy changes, form restructuring, and a progress indicator addition. Follow-up A/B test on top recommendation showed a 24% lift in completion rate.

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The full case study is available on request. Reach out to Newgen directly for access.

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01 / Loyalty

UX Flow Research @ EduFunder

The Problem

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