06 / Demand Gen

Developing Demand Gen Artifacts @ New/Mode

New/Mode is a civic engagement SaaS platform used by advocacy organizations worldwide. I owned the creation of demand generation assets across the full funnel — from top-of-funnel awareness content to bottom-of-funnel sales enablement collateral.

Company

New/Mode

Role

Product Marketing Coordinator

Year

Apr – Dec 2024

The Problem

The sales and marketing teams were operating with minimal documented collateral. Reps were building custom decks for each prospect, and there was no consistent narrative driving inbound pipeline.

02 / Solution

The Build

Audited existing sales conversations to identify recurring objections and winning narratives. Built a full artifact library: ICP-segmented case studies, a competitive battle card suite, landing page copy variations, and a modular pitch deck system reps could customize by vertical.

03 / Outcome

The Result

Sales cycle documentation time cut by 60%. Inbound demo requests increased 18% following updated landing page copy. Artifacts adopted as standard onboarding materials for new reps.

Protected Content

The full case study is available on request. Reach out to Newgen directly for access.

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07 / Automation

Developing Demand Gen Artifacts @ New/Mode

The Problem

Notion x Google Tasks Sync